These case cards were placed behind display cases holding Fleischmann’s liquor products in retail stores. The client requested cards that have a refreshing feel and to invoke a desire to drink. The resulting designs were these cards that were unique to other cards at that time.

Fleischmann's

Fleischmann’s Preferred Whiskey Case Card

 

Fleischmann's Vodka Display Card

Fleischmann’s Royal Vodka Case Card

Below is the concept illustration that these case cards were produced from.

Fleischmann's Display Card Concept Art

Fleischmann’s Display Card Concept Rough